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Course
Description: An introduction to
the study and practice of persuasive discourse using both the rhetorical and
behavioral science traditions. Issues
examined include: strategic planning
and organization, audience analysis, motives and values, effective use of
language, the role of context and purpose, propaganda and the abuse of
persuasion, campaign planning, effective presentation techniques, and the
application of theory and research on persuasion to practical situations. Opportunities are provided for students to
present and analyze persuasive materials orally and in writing as a way of
developing communication and critical abilities. The course also functions to aid students in communication
"consumer protection."
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Course Goals and Policies: The goals of this course include the following:
Students are responsible for all assigned reading material whether or not it is discussed in class and all lecture material whether or not duplicated by readings. Thus, class attendance and participation in class activities is expected. Excessive class absences (after warning) may result in a student being placed on "no cuts" by the instructor or may result in a lowered course grade. Except for medical or other emergency reasons, assignments will not necessarily be accepted late unless advance arrangements are made. Failure to complete any assignments will result in a substantial grade penalty or failure in the course. Enrollment in this course constitutes an agreement by the student to permit the instructor to keep, maintain on file, and share any and all submitted work for the course. ACADEMIC DISHONESTY CAN RESULT IN FAILING THIS COURSE and will be reported to the Academic Dean.
Graded
Assignments (and approximate
weight of each): |
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