1. Change/create perception --> understanding
2. Build relationships
3. Influence others
Communication and
Perception: Explaining differences in the way we
see, feel, hear, etc
Steps
1.
Select sensory cues -- we only notice some of the sensory
information we receive. The “figure-ground”
experience illustrates this (example – the vase OR two faces picture)
2.
Organize selected cues
-- We always place the sensory cues we
notice into some sort of familiar pattern in order to “recognize” what we are
sensing. Schemata (pattern recognition)
is the name for the patterns we use to organize our perceptions
3.
Interpret --> We
typically give a name to the recognized perceptual pattern in order to understand
the meaning of what we are sensing (within a culture).
Selective perception //
Selective exposure:
1.
The self-fulfilling prophecy - Believing something is true
makes it come true when it otherwise would not.
(e.g., Believing "I'm bad at tests." (a part of self
concept) causes a low score.)
2.
1st impressions are important
Organization:
(schemata)
-
Prototypes: The most representative case.
-
Personal
Constructs: Mental yardsticks by which be evaluate
others, usually in polar categories (e.g. smart-dumb,
attractive-unattractive, etc.)
-
Stereotypes
- category generalizations - often over-generalized
-
Scripts -
guides and routines of interaction, often repeated
Interpretation:
-
Attributions
- explanations of why people do what they do.
-
Locus of Control
-- internal or external factors
-
Stability --
permanent or temporary characteristics
-
Scope -- global
characteristics or specific instances
-
Responsibility
-- self control or lack thereof
-
Self
serving bias -- we attribute positives to
ourselves and sometimes negatives to others, esp. unknown or disliked
others.
Factors
that Influence Perception Differentially
-
Physiology
-
Culture
(and standpoint within the culture)
-
Social roles
-
Cognitive ability
Answers
to the
Businessman story
Discussion Questions for
Friday 9/7