COMM 339 -- Persuasion

Dr. Lee McGaan  

  Office:  WH 308  (ph. 309-457-2155);  email lee@monm.edu
  Home:  418 North Sunny Lane (ph. 309-734-5431)

Spring 2012 Office Hours:   MW: 9-10am, 11am-1pm & 3:15-4pm;   Fri: 11am-1pm; & by apt.  |   copyright (c) by Lee McGaan, 2006-12


Last updated 4/1/2011

Ethics Paper Assignment -- Ethics Cases for Analysis

Theory Homework #1  --->   Answers

Theory Homework #2   --->  Answers

Theory Homework #3   --->  Answers

Study Guide for the Persuasion Theory Mid-Term Exam 

Term Project Description

Campaign Topics (2011) Section 1Section 2

A PBS Web Resource on How Campaign Ads are Designed  (pretty cool!!)

I. Campaign Overview and Audience Assignment

Sample Audience Analysis - "Volunteer for Special Olympics"

Sample Audience Analysis Paper -"Abstinence"

M.C. and U.S. Colleges Audience Data Sources

II. Persuasive Message Strategy Assignment

Message Strategy Presentation Topics and Schedule:  Section 1Section 2

Message Strategy Presentation -- Check List

Evaluation form for the Persuasive Message Strategy Assignment

Sample Message Strategy Presentation PowerPoint - "Career Placement Service"

Sample Message Strategy Presentation PowerPoint - "City Lights Restaurant"
    plus Outline

III. The Persuasive Campaign Plan (Final Paper)

Sample Commercial Product Campaign Plan - City Lights Restaurant  (before page limits were set)

Sample Public Service Campaign Plan - Big Brothers/Sisters  (similar to the current format)

Final Exam Study Guide

Sample final exam answer