Ethics Paper Assignment -- Ethics Cases for Analysis

Theory Homework #1  --->   Answers

Theory Homework #2   --->  Answers

Theory Homework #3   --->  Answers

Study Guide for the Persuasion Theory Mid-Term Exam 

Term Project Description

Campaign Topics (2011):  Section 1;  Section 2

A PBS Web Resource on How Campaign Ads are Designed  (pretty cool!!)

I. Campaign Overview and Audience Assignment

Sample Audience Analysis - "Volunteer for Special Olympics"

Sample Audience Analysis Paper -"Abstinence"

M.C. and U.S. Colleges Audience Data Sources

• 2008(Fall) Demographic Data on U.S. and Monmouth College Freshmen  (Web Document)

• 2008 (Fall) Data on U.S. and Monmouth College Freshmen: Attitudes and Activities 

• 2006(Fall) Demographic Data on U.S. and Monmouth College Freshmen  (Web Document)

• 2006 (Fall) Data on U.S. and Monmouth College Freshmen: Attitudes and Activities  (Web Document)

• 2005(Fall) Demographic Data on U.S. and Monmouth College Freshmen  (Web Document)

• 2005 (Fall) Data on U.S. and Monmouth College Freshmen: Attitudes and Activities  (Web Document)
   

II. Persuasive Message Strategy Assignment

Message Strategy Presentation Topics and Schedule:  Section 1;  Section 2

Message Strategy Presentation -- Check List

Evaluation form for the Persuasive Message Strategy Assignment

Sample Message Strategy Presentation PowerPoint - "Career Placement Service"

Sample Message Strategy Presentation PowerPoint - "City Lights Restaurant"
    plus Outline

III. The Persuasive Campaign Plan (Final Paper)

Sample Commercial Product Campaign Plan - City Lights Restaurant  (before page limits were set)

Sample Public Service Campaign Plan - Big Brothers/Sisters  (similar to the current format)

Final Exam Study Guide

Sample final exam answer