Ethics Paper Assignment

Theory Homework #1  --->   Answers

Theory Homework #2   --->  Answers

Study Guide for the Persuasion Theory Exam 

Term Project Description

Campaign Topics (2008):  Section 1;  Section 2

A PBS Web Resource on How Campaign Ads are Designed  (pretty cool!!)

I. Campaign Overview / Audience Analysis Assignment

Sample Audience Analysis - "Volunteer for Special Olympics"
(This paper is based on the requirement to create a public service campaign NOT a commercial campaign as I assigned this year.)

Sample Audience Analysis Paper -"Abstinence"
(This paper is based on a different assignment outline and the requirement to create a public service campaign NOT a commercial campaign as I assigned this year.)

M.C. and U.S. Colleges Audience Data Sources

• 2006(Fall) Demographic Data on U.S. and Monmouth College Freshmen  (Web Document)

• 2006 (Fall) Data on U.S. and Monmouth College Freshmen: Attitudes and Activities  (Web Document)

• 2005(Fall) Demographic Data on U.S. and Monmouth College Freshmen  (Web Document)

• 2005 (Fall) Data on U.S. and Monmouth College Freshmen: Attitudes and Activities  (Web Document)
   

• 2004(Fall) Demographic Data on U.S. and Monmouth College Freshmen  (Web Document)

• 2004 (Fall) Data on U.S. and Monmouth College Freshmen: Attitudes and Activities  (Web Document)
   

• 2003(Fall) Demographic Data on U.S. and Monmouth College Freshmen  (Web Document)

• 2003 (Fall) Data on U.S. and Monmouth College Freshmen: Attitudes and Activities  (Web Document)

II. Persuasive Message Strategy Assignment

Message Strategy Presentation Topics and Schedule:  Section 1;  Section 2

Sample Campaign Message - "Abstinence"

Sample Message Strategy Presentation Outline and Message - "Volunteer for Special Olympics"

Evaluation form for the Persuasive Message Strategy Assignment

III. The Persuasive Campaign Plan (Final Paper)

Sample Persuasive Campaign Plan -"Abstinence"

Sample Political Campaign Plan for Re-election of Mayor Daily  

Sample Commercial Product Campaign Plan

Final Exam Study Guide

Sample final exam answer