CATA 339 -- Persuasion 

Dr. Lee McGaan  

  Office:  WH 308  (ph. 457-2155);  email lee@monm.edu
  Home:  418 North Sunny Lane (ph. 734-5431)

Fall 2008 Office Hours:  MWF: 9-10am & 11am-1pm; TTh: 10:30am-noon; & by apt.  |       copyright (c) by Lee McGaan, 2008


Last updated 3/24/2008

Ethics Paper Assignment

Theory Homework #1  --->   Answers

Theory Homework #2   --->  Answers

Study Guide for the Persuasion Theory Exam 

Term Project Description

Campaign Topics (2008)Section 1;  Section 2

A PBS Web Resource on How Campaign Ads are Designed  (pretty cool!!)

I. Campaign Overview / Audience Analysis Assignment

Sample Audience Analysis - "Volunteer for Special Olympics"
(This paper is based on the requirement to create a public service campaign NOT a commercial campaign as I assigned this year.)

Sample Audience Analysis Paper -"Abstinence"
(This paper is based on a different assignment outline and the requirement to create a public service campaign NOT a commercial campaign as I assigned this year.)

M.C. and U.S. Colleges Audience Data Sources

II. Persuasive Message Strategy Assignment

Message Strategy Presentation Topics and Schedule:  Section 1Section 2

Sample Campaign Message - "Abstinence"

Sample Message Strategy Presentation Outline and Message - "Volunteer for Special Olympics"

Evaluation form for the Persuasive Message Strategy Assignment

III. The Persuasive Campaign Plan (Final Paper)

Sample Persuasive Campaign Plan -"Abstinence"

Sample Political Campaign Plan for Re-election of Mayor Daily  

Sample Commercial Product Campaign Plan

Final Exam Study Guide

Sample final exam answer