CATA 339 -- Persuasion

Dr. Lee McGaan     Office:  WH 308  (ph. 457-2155);  email:  lee@monm.edu   Home:  418 North Sunny Lane (ph. 734-5431) Fall 2008 Office Hours:  MWF: 9-10am & 11am-1pm; TTh: 10:30am-noon; & by apt.  |       copyright (c) by Lee McGaan, 2008

Course Description Syllabus Course Notes and Handouts Course Assignments

Course Notes last updated 2/21/2008

"Defining Persuasion" - Key Terms   Persuasion and Ethics The Rhetorical Situation - Components, Claims, Issues Persuasion Theory - all five theory categories   Review The Rational Model of Persuasion  handout from CATA 101 Credibility  - Traditional Views Credibility II - Research Findings on Credibility Audience Analysis - Critical Dimensions of the Audience Adapting Messages to Audiences - The General Adaptation Model Social Bases of Persuasion Message Strategies and Appeals Language and Message Strategy - Frames and Cognitive Shorthands Persuasive Message Creation/Organization  Campaign Persuasion Information and Propaganda Public Opinion Information Resources      Political Campaigns - Stages and Activities   Persuasion and Advertising   Advertiser Goals and Methods  Resisting Persuasion