GENOVATIONS

BENEFITS OF HUMAN GENOME RESEARCH

MEDICINE FOR THE MASSES	PREVENTIVE MEDICINE WITH GENOVATIONS
Uses universal treatment guidelines for all individuals regardless of genetic differences. Disease prevention based on effectiveness for the greatest number of people.	Uses a person’s genetic makeup to identify individual genetic disease risks and a specific action plan to achieve a healthier life. Disease prevention based on effectiveness for the individual.
Over-generalized approach that leads to conflicting reports on how to avoid heart disease, osteoporosis, and other common conditions.	Personalized approach that recognizes individual genetics factors and points to specific treatments that are most effective for each patient.
Assembly-line recommendations for diet, exercise, lifestyle, and medications based on the “average” person.	Customized recommendations for optimizing a person’s health through diet, lifestyle, nutritional supplements and medication changes based on genetic differences.

OTHER BENEFITS:

With over half of all adult Americans currently using supplements, the benefits to producers in being able to target products more precisely to individuals needs seem obvious, especially when combined with sure knowledge on the part of the consumer.

One can anticipate organizations dedicated to individual nutrition profiling. (Also known as "Bioindividuality")
Pharmaceutical companies are trying to reap the rewards but food and dietary supplements will do the same if we can find each individual's deficiencies and target them
All three industries will benefit from such research.
Athletes may be given a diet matched with his or her genetic profile to enhance performance, giving a new meaning to the term "personal trainer".

This site was created for Biotechnology ISSI470 @ Monmouth College