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The public relations major is an interdisciplinary program
designed to prepare students for a wide range of jobs and
careers.
Please visit the links
at the left for further information on the faculty of the
program, internships, courses, and to view student
portfolios of seniors and recent graduates.
Public relations practitioners are
skilled creators and managers. Duties will range from the
everyday (press releases, ongoing publications, newsletters)
to the unusual (a visit from the CEO, the opening of a new
plant, the annual stockholders meetings).
Public relations combines an ability to
juggle numerous tasks with attention to detail. Often the
hours are long, but the rewards can be substantial.
Creativity and grace under pressure are some of the
prerequisites for the job.
Many public relations majors also
pursue a second major or a several minors to enrich their
credentials. The interdisciplinary structure of the major
makes receiving a double major in communication, business
and/or art a very successful combination that many students
have enjoyed.
Public relations means being a trusted
advisor to top management and a strategic planner. Public
relations officers deal with a variety of internal and
external publics of an organization's image.
Hands on Experience
- Internships are highly encouraged
for all public relations majors. Recent public relations
majors have done internships for credit with NBC’s
Today Show, Sony Records in Nashville, Disney
World in Orlando, FL,
-
Majors and non-majors can utilize
the campus newspaper (The Courier), radio station (WMCR)
and the campus television station (WMCTV)
-
Substantial in class writing and
discussion
Off-Campus Programs
Many public relations majors may profit from the ACM
Chicago Urban Studies program. The internship opportunities
in Chicago are excellent, giving the students the chance to
work in major corporate or media settings. The Chicago
Program in the Arts may be similarly used by a number of our
majors.
Career Opportunities
Monmouth College students who pursue a major in Public
Relations have a very bright future in the workforce. Some
of the possibilities include: Copy Writer, Press Aide, Media
Buyer, Graphic Designer, Web Designer, Events Planner,
Speech Writer, Editorial Assistant, Multimedia Producer,
Publications Director and Spokesperson. The federal Bureau
of Labor predicts a 18% increase in the number of public
relations positions in the next few years, stronger than the
average for other professions
Public Relations Major
Course requirements (All are 3 s.h. except as noted, see
specific departments for complete course descriptions):
PUBR 341:
Public Relations
PUBR 491:
Public Relations Cases
PUBR 493:
Internship
PUBR 363 or
CATA 363: Public Relations and Media Writing
CATA 261: Mass
Media and Modern Society
CATA 339: Persuasion
CATA 365: Media Production (4 s.h.)
BUSI 315:
Negotiations or BUSI 335 Human Resources
BUSI 307:
Principles of Marketing
BUSI 367: Marketing Communication
ECON 200: Principles of Economics (4 s.h.)
MATH 106: Elementary Statistics
A check sheet that covers all
the requirements of the major and the general education
requirements is available at this link.
Monmouth
College Public Relations Major Check List.
Public Relations Minor
Given the broad nature of the public relations area, no
minor is offered.
Electives
Students are encouraged to meet with the Program
Coordinator to discuss areas of interest. Often students can
major in a second area, or can develop specific areas of
expertise. Courses in Psychology and Sociology are generally
useful, as is a familiarity with the various forms of
communication technology (e.g., video, Internet, multimedia,
print). Students interested in writing or organizational
presentation should consider the following courses:
CATA 233:
Advanced Public Speaking
CATA 235: Small Group Communication
CATA 333: Organizational Communication
ENGL 210: Creative Writing
ENGL 301: Advanced Composition
ENGL 310: Advanced Creative Writing
Students interested in Print/Digital
Imaging should consider the following courses:
ARTD 211:
Design
ARTD 236: Photography
ARTD 345: Graphic Design I
ARTD 445: Graphic Design II
CATA 375: Scenery and Lighting Design |