|   |  |  | Skills and 
		Knowledge Often Developed by COMM Majors and Valued in the Post-Graduate 
		World 
			
			
				
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					Message Construction 
						
						
						Can construct effective 
						informative presentations (in various media)
						
						
						Can construct effective 
						persuasive messages (in various media)
						
						
						Able to use a variety of 
						message forms
						
						
						Able to design messages 
						strategically - adapted to various audiences
						
						
						Able to link goals to 
						message construction
						
						
						Trained in designing 
						persuasive campaigns
						
						
						Can construct policy 
						making cases and arguments
						
						
						Effective oral 
						communication skills (in various media)
						
						
						Effective written 
						communication skills (in various media)
						
						
						Strong abilities in layout 
						and visual presentation of messages (print, video, web)
						
						
						Strong research skills for 
						developing supporting materials for reports, 
						presentations, etc.
						
						
						Experienced at critiquing 
						and coaching others in communication skills
						
						
						Can critically evaluate 
						message effectiveness in various contexts
						
						
						Knowledgeable in the 
						design of training programs
						 
					Interpersonal / Organizational 
					Skills 
						
						
						Effective group 
						communication and teamwork skills
						
						
						Knowledgeable in group 
						decision-making techniques
						
						
						Knowledgeable of conflict 
						management techniques
						
						
						Skilled/experienced in 
						managing conflict, building teams, etc.
						
						
						Strong interpersonal 
						skills
						
						
						Experienced in working in 
						teams 
						
						
						Experienced in leading \ 
						coordinating complex activities (e.g. directing a play, 
						managing a radio station, producing a cable TV show, 
						managing a large service project, etc.)
						
						
						Listening for a variety of 
						purposes (for information, empathy, support, criticism, 
						etc.) 
						
						
						Reasoning logically and 
						critically
						
						
						Aware of the influence of 
						non-verbal elements of communication
						 
					Field Knowledge 
						
						
						Familiar with current 
						theory and knowledge in various areas of CATA ( Be 
						specific and link to the interests of prospective 
						employers or graduate schools when identifying skills on 
						a resume.)
						
						
						Familiar with the 
						historical background for various areas of CATA ( Be 
						specific and link to the interests of prospective 
						employers or graduate schools when identifying skills on 
						a resume.)
						
						
						Can bring artistic \ 
						aesthetic sensibilities to projects.
						
						
						Can identify and use 
						strategies for enhancing organizational and individual 
						effectiveness in the workplace
						 
					Technology 
						
						
						Ability to use various 
						types of software
						
						
						Ability to use specific 
						features of software in interesting ways (e.g. mail 
						merge, video clips on web pages, email survey research, 
						etc. Be specific about kinds of abilities not every 
						software user can accomplish.)
						
						
						Ability to use other (than 
						computer/software) technology
						
						
						Audio / video production 
						skills
						 
					Performance Ability 
						
						
						Effective oral 
						communication skills (in various media)
						
						
						Effective written 
						communication skills (in various media)
						
						
						Skilled \ experienced  [ 
						actor, director, designer, announcer, editor, 
						photographer, copywriter, public speaker, etc. ]
						
						
						Scriptwriting experience
						
						
						News gathering, news 
						writing experience.
						
						
						Sales / marketing 
						experience
						 
					Personal 
						
						
						organized, self-motivated, 
						people-oriented, goal driven, energetic 
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