This
Assignment applies to your third speech, the Persuasive Speech, ONLY
The Audience Analysis Assignment requires you to think about the
characteristics of the audience to whom you intend to give your persuasive
speech and write a short paper (two to three pages) discussing how you will use
your knowledge of the audience to design your speech. You might want to
chat with your friends and/or family about what are the best answers to these
questions but, in the end, you will have to use your best judgment.
( 50 points)
This
paper will be due at 4pm 18 hours prior to the class meeting BEFORE
your speech is scheduled. (see the
Speech III Schedule)
Structure your paper as a set of LABELED answers to the
following questions.
-
The audience you have selected for my persuasive speech will be . . .
. [ Name the audience
and describe what sort of a group they are by indicating some key
characteristics that are important in how you will try to persuade
them: demographically,
professionally, educationally, etc., in a paragraph or so.] ( 5 points)
-
The persuasive purpose of your speech will be to . . . . [ Identify which of the five general
persuasive purposes you will attempt.
THEN be specific in explaining what exactly you wish to
change about the audience or what actions you want them to take, if
appropriate.] ( 5 points)
-
Describe the current attitude of this audience toward your
topic and persuasive purpose for or against. ( 5 points)
-
Describe some relevant VALUES and/or MOTIVES you may be able to appeal
to in persuading the audience to go along with your persuasive goal
what the audience think is right or good or in their self-interest.
( 5 points)
-
Describe the important BELIEFS [There
are usually several.] this audience
must have by the end of your speech if they are to go along
with your persuasive goal. What facts must they know and accept?
What misconception must they overcome? ( 5 points)
-
The persuasive thesis of your speech will be . . . . ( 5
points)
-
The thought pattern for your speech will be. . . [ name it - pro-con, motivated sequence, etc.] Explain why you
selected that pattern . . . . [Justify
your choice as to why this thought pattern will work for your goal,
e.g. why one-sided, or two-sided, etc.]
(5 points)
7b.
The main points are (phrased as assertions) below. (5 points)
-
Describe in two or three paragraphs, how you
will use the information concerning beliefs, and values/motives in
designing your speech [That is, explain your strategy for using the B +
V/M = Att. system.] ( 15 points)
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