experiences and roles
Culture (and co-culture)
: Explaining differences in the way we
see, feel, hear, etc
We select sensory cues -- we only notice some of the sensory
information we receive. The “figure-ground”
experience illustrates this (example – the vase OR two faces picture)
Organize selected cues
-- We always place the sensory cues we
notice into some sort of familiar pattern in order to “recognize” what we are
sensing. Schemata (pattern recognition)
is the name for the patterns we use to organize our perceptions
Interpret --> We
typically give a name to the recognized perceptual pattern in order to understand
the meaning of what we are sensing (within a culture).
Selective perception: [ selective perception, selective
exposure ] When you attend to some stimuli/cues and
not others, consciously or not.
schemata - familiar patterns we use
Types of Schemata: Cultural, Situational, Self, State, Interpersonal,
Perceptiual Organizational Processes
Ground - what's the object / what's the context?
- filling in what's not there
guides and routines of interaction, often repeated
Generalization: recognizing categories of
Stereotyping: a generalization that is
- explanations of why people do what they do.
often depend on communicated patterns and concepts, like motive.
Attribution Error -- attributing "positive" explanations for our
behaviors and less positive explanations for the behaviors of others.
(e.g. "I earned an A; you got lucky.")
serving bias -- we attribute positives to
ourselves and sometimes negatives to others, esp. unknown or disliked
Halo Effect: Using perceptions to
make similar interpretations about matters not actually perceived.
(e.g. using one favorable trait to infer others about a person.
Perceptual accentuation: Perceiving
what we expect to "see." (Primacy and recency grow out of this
The self-fulfilling prophecy - Believing something is true
makes it come true when it otherwise would not.
(e.g., Believing "I'm bad at tests." (a part of self
concept) causes a low score.)
1st impressions are important but can be wrong.
to the business man story quiz
Discussion Questions for