MEDIA HISTORY -- SOCIAL HISTORY
Media and Social Structure through History (Haynes, QJS 1988)
Haynes' Theme: The dominate medium at any period in history is always linked to (necessary to?) the social/ political system that exists.
A. PRIMARY ORALITY - 100,000 -200 B.C. -> Tribal structures
(characteristics)
B. ELITE LITERACY - 4000/200 B.C.- 1460 A.D. -> Kingship
(characteristics)
C. MASS LITERACY - 1460 -1920 A.D. -> Democracy (& socialism)
(characteristics)
D. ELECTRONIC/VIDEO/DIGITAL AGE - 1945 - ... (Post-Democracy ???)
(characteristics)
II. Social Political Effects of the video/digital age
A. Less ability to do linear - propositional work, non-visual math, essay writing/case making.
B. Lower levels of critical thinking (impressions only) become more common.
C. The distinction between truth and fiction / reality and invention blurs
D. Empathy at a Distance (what about the near by?)
Yet: Democratic systems require linear thought --
We need to add things up over time, separate information acquisition from evaluation ,draw accurate connections between cause and effect -- in order to make effective political and economic decisions.
If we are not capable of doing that we get what the founding fathers feared - "Rule of the Mob." ???????
last updated 1/10/2001