Obscenity/Pornography

 


Why are there ambiguous findings in (strong) individual effects?   (McGuire)
      1. weak methods - crude measures
      2. environmental conditions obscure effects, such as selective viewing (consistency theory - you watch and remember what you agree with)
      3. circumscribed effects are missed - (when some viewers move left others move right canceling each other out when summary data is tabulated), effects with very indirect behavioral outcomes are missed
      4. effects may only occur in limited sub-populations:   children, violence prone males, etc
      5. Indirect effects are missed - 2 step flow theory, issue saliency effects may be missed.

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last updated 4/20/2001