Mass Media Foundational Terms and Concepts

1. What is a medium (communication terms)?

Key terms to know

1. Linear model: S> E> C/M> MESSAGE> D> Internalization R

""noise"" feedback <==>

2. codes

3. gatekeepers

4. cybernetics

5. redundancy

6. ASharing@ (correspondence) of meaning

7. filters and selective exposure

8. Culture - society=s Aproducts@ and the processes that produce them

9. High and low culture

10. Modern vs postmodern

2. The CRITICAL PROCESS

1. Description B accurate, detailed, documentation of media content

2. Analysis B discover patterns, formulas, routines, shapes

3. Interpretation B determining meaning(s), applying contexts

4. Evaluation B making judgments using transpersonal criteria

$ Levels of comm.: intrapersonal, interpersonal, public, group/organizational, mass comm. (media, cultural)

Return to Class Notes Page

Return to CATA 261 Page

Return to McGaan Homepage

last updated 1/16/2001