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For each of the persuasion “actions” described below,
identify the specific persuasion theory you believe best explains or fits the
method used by the “persuader” (or the result described). Then explain in a few words why the theory
you selected seems the correct one (e.g. what features of the theory match
the action).
- Recently
scam artists tried to get people to buy a worthless stock by sending
email messages praising the stock in a way that led investors to think
they were getting insider information by mistake. That way they would believe the false
praise more readily.
- Many
companies seek to have their products used by movie stars and other
famous people in places where the products will be seen connected to the
stars in public settings.
- An
insurance salesman tells you he gets no commission if you buy his
product. That’s a way to get you
to be less suspicious of his motives so you will be more likely to go
along with his sales pitch.
- When
my son was first eligible to vote, he was reluctant to go do it because
he was afraid he would look foolish not knowing where to go or what
questions he would be asked. So I
took him to the polls and let him follow my lead.
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- When
I was told that a person I admired had made a serious mistake, I
resisted believing it. I only
accepted that there was a problem when I saw several documents that
were clear and uncontestable and that showed my friend had messed up.
- A
crucial part of getting young people to follow medical guidelines for
diabetes treatment includes not only showing them the treatment is
necessary to their lives. It also
requires convincing them that it will not be as hard as they may think to
adopt the diet and treatment methods they need.
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