Informative Speeches
I. Functions
A. To share information and ideas
B. To shape perceptions
C. To clarify options
II. Informative Speaking and the Learning Process
A. Motivation
1. Show audience how they will benefit
a. Use direct statements
b. Use examples
B. Attention
1. Intensity
2. Repetition
a. Alliteration
b. Anaphora
c. Epistrophe
3. Novelty
4. Activity
5. Contrast
6. Relevance
C. Retention