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Thought
Patterns for Persuasive Speeches
(showing steps/ types of main
points)
-
Problem Solution (a one-sided approach)
- Problem
why there is a need for change / action
- Solution
your plan for what should be done
- Advantages
helping the audience see the benefits of following your plan
- Motivated Sequence (a one-sided approach) adapted from
A.H. Monroe (1949). Principles
and Types of Speech. Glenview,
IL: Scott, Foresman,
308-9.
- Attention
(as in AMOBUL)
- Need
as in the Problem step above but more detailed
1.
statement indicating the specific problem
2.
illustration of the need
3.
reinforcement of need with additional examples and evidence
4.
link between need and the audience members (as in motivation
in AMOBUL)
- Satisfaction
- like Solution step above but more detailed
1.
statement of belief or action you want audience members to
adopt
2.
explanation of the plan
3.
theoretical demonstation of how the plan meets the need step
4.
practical experience showing the plan will work as you describe
it
5.
meeting objections the audience or opponents may have
- Visualization
describe (visually) how things will be if your plan is adopted /
benefits
- Action
1.
describe action you wish the audience to take
2.
explain / show that the action is likely to have an affect
3.
give instructions as to how to carry out the action
4.
end with a strong call for the audience to act perhaps gain
public commitment
- Pro Con (a two-sided approach)
- Pro
side your best arguments for what should be
- Con side an honest presentation of your
opponents views with reasons why they are wrong.
- Topical Pro-Con (a two-sided approach)
- Issue
1
1.
Pro side
2.
Con side
- Issue
2
1.
Pro side
2.
Con side
- Inspirational
- Identity
describe to the audience what kind of people we are (values in
relation to the topic)
- Challenge
describe the situation that requires a response from the audience
- Action
call for the audience to rise to the challenge based on who they are
(values). Use action steps above.
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