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For each of the persuasion “events” described below,
identify the specific persuasion theory you believe best explains or
fits the circumstances or method used by the “persuader” (or the result described). Then explain in a few words why the theory
you selected seems the correct one (e.g. what features of the theory match
elements of the event).
- When
I want my roommate to give me a ride to Galesburg, I offer to buy him food at
Buffalo Wild Wings.
- Soft
drink companies often select popular, famous people to appear in their
TV commercials.
- When
public health officials attempt to convince parents to vaccinate their
children for mumps and measles, it is very important that parents understand
the dangers these diseases pose to children before pressuring the
parents to sign a consent form.
- A
Maxwell House “Celebrate the Moments of your Life” commercial for coffee
shows a mother and daughter talking lovingly about the daughter’s impending
marriage as they sit down together and share a cup of coffee together.
- In the last election, many political candidates believed that
voters would oppose higher taxes because times are tough and higher taxes
will take money out of voters pockets -- so those candidates promised
not to raise taxes if
elected.
- Magazine
ads for designer clothes sometimes show very attractive people in
luxurious locations with no words, just the designer’s logo.
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