COMM 101 - Fundamentals of Communication

Dr. Lee McGaan  

  Office:  WH 308  (ph. 309-457-2155);  email
  Home:  418 North Sunny Lane (ph. 309-734-5431, cell 309-333-5447)

Fall 2016 Office Hours:   MWF:  9:30 - 10am, 11am - Noon & 1 -2pm TTh:  2-3pm & by apt.  |  copyright (c) by Lee McGaan, 2006-2016


Thought Patterns for Persuasive Speeches
(showing steps/ types of main points)

  1. Problem – Solution  (a one-sided approach)


    1. Problem – why there is a need for change / action
    2. Solution – your plan for what should be done
    3. Advantages – helping the audience “see” the benefits of following your plan


  1. Motivated Sequence   (a one-sided approach)  adapted from  A.H. Monroe (1949).  Principles and Types of SpeechGlenview, IL: Scott, Foresman, 308-9.


    1. Attention (as in AMOBUL)
    2. Need – as in the Problem step above but more detailed

1.      statement indicating the specific problem

2.      illustration of the need

3.      reinforcement of need with additional examples and evidence

4.      link between need and the audience members (as in motivation in AMOBUL)

    1. Satisfaction - like Solution step above but more detailed

1.      statement of belief or action you want audience members to adopt

2.      explanation of the “plan”

3.      theoretical demonstation of how the plan meets the need step

4.      practical experience showing the plan will work as you describe it

5.      meeting objections the audience or opponents may have

    1. Visualization – describe (“visually”) how things will be if your plan is adopted / benefits
    2. Action

1.      describe action you wish the audience to take

2.      explain / show that the action is likely to have an affect

3.      give instructions as to how to carry out the action

4.      end with a strong call for the audience to act – perhaps gain public commitment


  1. Pro – Con   (a two-sided approach)


    1. Pro side – your best arguments for what should be
    2. Con  side – an honest presentation of your opponents views with reasons why they are wrong.


  1. Topical Pro-Con   (a two-sided approach)


    1. Issue 1

1.      Pro side

2.      Con side

    1. Issue 2

1.      Pro side

2.      Con side


  1. Inspirational


    1. Identity – describe to the audience what kind of people we are (values in relation to the topic)
    2. Challenge – describe the situation that requires a response from the audience
    3. Action – call for the audience to rise to the challenge based on who they are (values).  Use action steps above.


Last updated 1/10/2010