Introduction to Persuasion
Defining Characteristics of Persuasion.
(as we will use them in this class and as they are often
used by professionals and researchers):
** "Message:" (in this class and in most professional settings) means a single, discreet, tangible expression, verbal or nonverbal (e.g. a single radio/TV ad, a billboard or other sign, a single speech, paid text on a Google search page, etc. "Message" does NOT mean your concept, or thesis, or central idea or USP or persuasive theme or strategy, etc.
B. Herb Simons’ Definition of Persuasion - “ Human communication designed to influence the autonomous judgments and actions of others.”
(1) use of Material Inducements (bribes, contracts)
C. What is the role of information in persuasion?
i. Is there such a thing as pure information (with no persuasive effect)?
ii. Is there such a thing as pure expression?
iii. Is all communication "persuasive?" Is that the same as "influential?"
● Complete "Rhetorical Moment" cards (
1 or 2 incidents/card ) and bring
them to ALL subsequent classes.
• Describe a persuasion attempt .
• Identify the method used.
• Note whether or not it was effective and why?
last updated 1/12/2015