A.  Construct effective oral and written messages

Measures: The student can ...

• Identify the Thesis-Purpose-Audience for messages they encounter/create in a variety of settings.

• Construct an appropriate Thesis and Purpose for the audience they intend in developing a message

• Identify the Organizational scheme for messages they encounter/create in a variety of settings,

• Adapt an appropriate and effective organizational scheme for messages they create relative to the thesis, purpose and audience they select

• Use multiple channels/media (e.g. face-to-face, written, digital, etc.) appropriately and effectively for delivery of their messages
  

B.  Discover and use support material effectively in a variety of message types.

Measures: The student can...

• Evaluate the support material and reasoning in messages they encounter

• Effectively use support material to reason logically and effectively in messages they construct givven their thesis, purpose and audience.

• Acquire and Evaluate information from a variety of sources print and electronic, as a critical part of developing a thesis and constructing an effective message.
   

 C.  Use appropriate theory and standards for message construction

Measures: The student can

• Use the audience’s knowledge, attitudes, motives and values to effectively construct persuasive messages that alter opinion, belief or action.

• Understand the role of context in interpreting and constructing messages,

• Understand and adopt appropriate ethical standards in their communicative lives.

D.  use basic media message forms effectively (e.g. press releases, radio ad copywriting, etc.

E.  Apply message strategies and theory to multi-media message construction

F.  Use language to discuss production concepts effectively whether as an actor, director, critic, designer or technician.

All CATA Majors meet these specific objectives for contexts

A.  Understand the role of interpretation in how we respond to messages and texts in a variety of situations.

B.  Demonstrate familiarity with the historical and contemporary context (e.g. political, legal, social) of communication practices.

C.  Demonstrate familiarity with the current state of theory and knowledge in the field on topics taken from several communication contexts.

D.  Understand the formative role communication plays in the development of personal identities, communities, organizations and society.

E.  Understand media theory and research

F.  Possess a basic understanding of the acquisition and interpretation of media message analysis

G.  Demonstrate familiarity with historical and contemporary context (e.g. political, cultural, social) of dramatic literature

All CATA Majors meet these specific objectives for criticism

A.  Apply conceptual categories to a specific “text,” situation or event.

B.  Analyze and evaluate communication “texts” and practices using different formal methods.

C.  Be able to critique media messages technically.

D.  Describe the effects on an audience of a theatrical production resulting from artistic choices of author, director, designers and actors

All CATA Majors meet these theme objectives

A.  Demonstrate familiarity with major themes and issues concerning Freedom of Expression and Ethics in Communication.

B.  Understand and apply communication principles to practical issues including conflict management, problem-solving, development of rewarding personal relationships, construction of persuasive programs and messages

C.  Demonstrate familiarity with basic media industry knowledge (economics, ownership, structure, programming, law, regulation and media history.)

A.  Demonstrate proficient oral communication in a variety of settings with a variety of purposes, 

B.  Design effective messages in at least one additional medium (other than oral communication).

C.  Demonstrate basic skills in listening, outlining, using verbal and visual supporting material.

            D.  Demonstrate (several) effective interpersonal and group communication skills (e.g. conflict management, problem solving, relationship management, etc.)

E.  Work effectively in production teams

F.  Develop the confidence and skill to present oneself as a competent actor, director, stage crew manager, or designer.

A.  Demonstrate the ability to use technology in more than one medium.

B.  Produce appropriate, effective, professional appearing messages using methods appropriate to the medium,

C.  Select and effectively use appropriate information acquisition tools. [To be added to requirements after 2004]

D.  Demonstrate basic production skills (operating equipment, directing, editing, planning)

E.  Demonstrate an ability to control the physical elements of the body as an actor, of the overall production as a director or the tools of the craft as a scenic, lighting, or costuming technician or designer.