"Defining Persuasion" - Key Terms   Persuasion and Ethics   Guide To Ethical Values In Businesses The Rhetorical Situation - Components, Claims, Issues Four Stratagms of Persuasion Persuasion Theory - five theory categories. |  Persuasion Theory with Complete Notes The Rational Model of Persuasion  handout from COMM 101 Credibility  - Traditional Views Credibility II - Research Findings on Credibility Audience Analysis - Critical Dimensions of the Audience Adapting Messages to Audiences - The General Adaptation Model Social Bases of Persuasion Message Strategies and Appeals Language and Message Strategy - Frames and Cognitive Shorthands Persuasive Message Creation/Organization  Campaign Persuasion Information and Propaganda Public Opinion Information Resources    Political Campaigns - Stages and Activities Incumbency Style versus Challenger Style Persuasive Campaigns versus Candidate Campaigns Political Campaign Resource links Persuasion and Advertising Advertiser Goals and Methods  Resisting Persuasion   The Rhetoric of Agitation and Control