|
|||||
More Message
Strategies - Persuasive Appeals
1. Guilt (AP 26) - It channels
perceptions (sympathy for "victims," focus on restitution, general
motivation to act)
2.
One flower given - the principle of Reciprocity ( AP 27) -- variations
1.
door in the face (getting rejected for an extreme request serves as the set up for a more moderate one)
2.
car dealer lowers price on accessories
3.
Get commitment - esp. in public
(AP 28)
1.
use response set bias (a series of yes answers)
2.
fill out the form for info purposes only 3. Get Indications of support, in public, for the persuader's goal 4. Use various "Give it a try" options
4.
Practice What You Preach -- The Use of Hypocrisy (AP
29
5.
Scarcity sells (AP 30)
1.
Limited time and availability ("...only 295 firing days") and
2. Phantoms ("If product X is best but not available maybe you should consider the next most similar product." )
|
Last updated 3/22/2016