COMM 339 -- Persuasion

Dr. Lee McGaan     Office:  WH 308  (ph. 309-457-2155);  email:  lee@monm.edu   Home:  418 North Sunny Lane (ph. 309-734-5431) Spring 2012 Office Hours:   MW: 9-10am, 11am-1pm & 3:15-4pm;   Fri: 11am-1pm; & by apt.  |   copyright (c) by Lee McGaan, 2006-12

Course Description Syllabus Course Notes and Handouts Course Assignments

Course Notes last updated 1/16/2012

"Defining Persuasion" - Key Terms   Persuasion and Ethics The Rhetorical Situation - Components, Claims, Issues Four Stratagms of Persuasion Persuasion Theory - all five theory categories, . --   Review page The Rational Model of Persuasion  handout from COMM 101 Credibility  - Traditional Views Credibility II - Research Findings on Credibility Audience Analysis - Critical Dimensions of the Audience Adapting Messages to Audiences - The General Adaptation Model Social Bases of Persuasion Message Strategies and Appeals Language and Message Strategy - Frames and Cognitive Shorthands Persuasive Message Creation/Organization  Campaign Persuasion Information and Propaganda Public Opinion Information Resources      Political Campaigns - Stages and Activities Incumbency Style versus Challenger Style Persuasive Campaigns versus Candidate Campaigns Political Campaign Resource links Persuasion and Advertising   Advertiser Goals and Methods  Resisting Persuasion