1. Choice (“autonomous receivers”) is a prerequisite for persuasion

   1. reflective thinking occurs

   2. alternatives are present

   3. persuasion is not coercion (= no realistic choice - only force gets the change)
       

2. Intent to persuade must be present - Intention to cause change

3. Change (“alter or strengthen”) in mental state is central to the concept.

   1. feelings (like/dislike) - attitude

   2. actions - behavior, motive

   3. thoughts / reasons (remember, convince) - beliefs, value

    

4. Communication (Symbols) is involved – “verbal/nonverbal messages” **

5. Credible Sources/ Information may be necessary.  Is that sufficient?

6. Persuasion is Transactional – and not mere information giving but change is involved.
    

7. It is useful to distinguish the Attempt vs having an Effect/success.

          **   "Message:" (in this class and in most professional settings) means a single, discreet, tangible expression, verbal or nonverbal (e.g. a single radio/TV ad, a billboard or other sign, a single speech, paid text on a Google search page, etc.  "Message" does NOT mean your concept, or thesis, or central idea or USP or persuasive theme or strategy, etc.  

B.  Herb Simons’ Definition of Persuasion - “ Human communication designed to influence the autonomous judgments and actions of others.”

• Persuasion, according to Simons, does NOT include

                           (1)    use of Material Inducements (bribes, contracts)

                           (2)    Coercion

C.   What is the role of information in persuasion?

                  i.       Is there such a thing as pure information (with no persuasive effect)?

                  ii.      Is there such a thing as pure expression?

                  iii.     Is all communication "persuasive?"    Is that the same as "influential?"

● Complete "Rhetorical Moment" cards ( 1 or 2 incidents/card ) and bring them to ALL subsequent classes.
 

    • Describe a persuasion attempt .

    • Identify the method used.                       

    • Note whether or not it was effective and why?