COMM 339 -- Persuasion

Dr. Lee McGaan  

  Office:  WH 308  (ph. 309-457-2155);  email
  Home:  418 North Sunny Lane (ph. 309-734-5431, cell 309-333-5447)

Fall 2016 Office Hours:   MWF:  9:30 - 10am, 11am - Noon & 1 -2pm TTh:  2-3pm & by apt.  |  copyright (c) by Lee McGaan, 2006-2016

Course Notes
last updated 8/5/2016

"Defining Persuasion" - Key Terms  

Persuasion and Ethics  

The Rhetorical Situation - Components, Claims, Issues

Four Stratagms of Persuasion

Persuasion Theory - five theory categories. |  Persuasion Theory with Complete Notes

The Rational Model of Persuasion  handout from COMM 101

Credibility  - Traditional Views

Credibility II - Research Findings on Credibility

Audience Analysis - Critical Dimensions of the Audience

Adapting Messages to Audiences - The General Adaptation Model

Social Bases of Persuasion

Message Strategies and Appeals

Language and Message Strategy - Frames and Cognitive Shorthands

Persuasive Message Creation/Organization