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| Wed. 8/24 | Course Introduction. What is Persuasion? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Fri. 8/26 | Persuasion in Society. AP 1 & 2; Discussion Questions for Friday or Monday | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Unit I -- PERSUASION THEORY |
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| Mon. 8/29 | The Rhetorical Situation. | Homework | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Wed. 9/31 | The Rhetorical Situation, cont. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Fri. 9/2 |
Persuasion Ethics
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Mon. 9/5 |
The
4 Stratagms of Persuasion | AP
5 |
Wed.
9/7 |
Theories of Persuasion -
Rational or Not? AP 3 & 4. |
Fri.
9/9 |
Reasoning and
Rational Persuasion.
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Persuasion Ethics paper
due
in class,
9/9 |
Cases |
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Mon.
9/12 |
Rational Persuasion and Audiences
| Homework |
Wed.
9/141 |
Learning Theories. AP
6 & 7 |
Fri.
9/16 |
Learning Theories con't.
AP 16 |
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Mon.
9/19 |
Consistency. AP 8 & 9 |
Wed. 9/21 |
Dissonance. AP 10 &
11 |
Fri.
9/23 |
Dissonance, con't
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Theory
Homework 1 |
Homework1
answers |
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Mon. 9/26 |
Perception and Reasoned Action. |
Theory
Homework 2 |
Homework2 answers |
Wed. 9/28 |
Theory Review. |
Theory Homework 3 |
Homework3 answers |
Fri. 9/30 |
Credibility. AP 12 &
13 |
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Unit II - audiences, Messages and Appeals
Mon.
10/3 |
Credibility II AP 14
&
15 -&- Exam Review |
Wed. 10/5 |
Mid-Term Exam |
Fri. 10/7 |
Introduction to Audience
Analysis | Dimensions of the Audience
| Term Project Assignment - Intro |
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Mon.
10/10 |
Using Audience Analysis - Segments |
Homework on Dimensions |
10/11 - 10/16 |
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Fall Break
Mon. 10/17 |
Adaptation - Social Bases of Persuasion.
AP 17 | Term Project -
Campaign topic due today |
Wed. 10/19 |
Persuasive Appeals - Framing and
Cognitive Shorthands. AP 18,
& 19 |
Fri.
10/21 |
Arguments and Invention; Selecting Segments. |
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Mon.
10/24 |
Message Strategies and Appeals.
AP 20 & 21 |
Wed.
10/26 |
Mentoring Day
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Campaign
Overview and Audience Paper
due: 10/26 |
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Unit III - PERSUASIVE CAMPAIGNS |
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| Fri. 10/28 | More Appeals AP 24 & 25 | Message Strategy Presentation Assignment |
| Mon. 10/31 | And More Appeals. AP 26, 27 & 28 |
| Wed. 11/2 | Message Design- Organization. AP 22 & 23 | Message Strategy Planning | MSP Evaluation Rubric | MSP Check sheet |
| Fri. 11/4 | The Ineffectiveness of Information Campaigns. AP 33 & 35 | Introduction to Campaigns. AP 28, 29 & 30 |
| Mon. 11/7 | Strategy and Campaign Planning -- review. AP 37 |
| Wed. 11/9 |
Message Strategy Presentations begin | Message Strategy Presentation Check List |
| Fri. 11/11 | Message Strategy Presentations |
| Mon. 11/14 | Message Strategy Presentations conclude |
| Wed. 11/16 | MSPs review, Campaign Planning |
| Fri. 11/18 | Development |
| Mon. 11/21 | Political Campaigns. AP 32 | Activation Plan Homework | MSP Reflection Assignment Due 11/21 |
| Wed. 11/23 |
Thanksgiving Break |
| Sun.. 11/27 | |
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Unit IV - "REAL" WORLD PERSUASION |
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| Mon. 11/28 | Product Advertising Campaigns. AP 34 |
| Wed. 11/30 | Advertising Continued |
| Fri. 12/2 | Manipulative and Dangerous Persuasion. AP 36 & 37 | Campaign Plan due: 12/2 |
| Mon. 12/5 | Resistance. AP 38 & 39 | Rhetoric of Agitation |
| Wed. 12/7 | Conclusions and Review |
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Final Exam: 3pm, Sat., December 10; in WH316 & COMM Lab |
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