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HOW TO ANALYZE A CASE
1. Begin by reading through the entire case
without drawing any conclusions. 2.
Reread the case. This time, begin
to diagnose the problem. A good way to do that? a)
First, list all the symptoms of the existence of a
problem. Symptoms are those tangible
indicators that lead a person to realize some is wrong (e.g., people are
quitting, customers are complaining, conflicts are occurring, etc.). b)
Then try to determine (and put in concrete terms) what exactly are the causes
of these symptoms (e.g., unclear goals, misunderstood messages, poor
interpersonal relations/communication, ambiguous authority, resistance to
change, inadequate planning or feedback, poor motivation, sometime referred to
as “The Problem.” ] Try to use the material we have
covered in class so far to determine what might be the cause(s). Think about what theories or processes we
have discussed that may relate to the symptoms.
Don't limit yourself to the first idea that occurs to you. Consider multiple causes. Taken together a description of the symptoms
and their causes is a problem diagnosis (sometimes called a
"definition of the problem"). 3. Write
your consulting report as a business memorandum (i.e., "To: From: Subject:
date, etc.). [Smart junior staffers try
to imitate the form and style of the boss, in this case his memo writing
style.] Number and label
each section. Type the paper
using wide margins.
Anything you can do to make the paper easier to read and absorb by a
busy person (like Chet) is good. Use
white space, bold, underlining indenting, etc to make key ideas stand out. You can assume that the reader (MCC President, Chet Amagan) is quite familiar with the case but be specific
in references and language. Be concise
but pointed. Don't be ambivalent or
wishy-washy unless you want the boss to think you are in a job over-your-head. Of course, you can't always be absolutely
certain of your conclusions, but use your best judgment. In the real world people often MUST
act without certainty. Remember you are
trying to impress the boss with your professionalism and value to the
organization. Naturally you won't want
to be sloppy or make mechanical or other writing errors. Perhaps the
most important feature of writing a good case response is using support
material (specific examples, quotes, etc.) to justify your conclusions. It is vital
for any task on the job to FOLLOW DIRECTIONS EXACTLY. It doesn't really matter what is convenient
for you. If you want to impress the
boss, do it his way. Be sure you haven't
misread or misunderstood your instructions.
Ask questions to be sure.
[Sometimes the boss returns reports that don't
follow directions without reading them and treats the re-submission as
"late work."]
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last updated 2/18/2015