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last updated 11/14/2003 EFFECTIVE MESSAGES IN ORGANIZATIONS Listening to messages 1. Messages have meanings at 3 levels 1. cognitive (content) - literal 2. emotional 3. relational 2. Messages have implications at 2 levels 1. Organizational (1) the functional quality of the message (1) decision-making, (2) information-giving, (3)
command, ritual? (2) the negotiation of organizational roles 2. Personal - how does it appear to impact the person. (1) psychologically (motivation, esteem, etc.) (2) career-wise Constructing Effective Messages 1. Consider the implications of the above and adapt message to them 2.
Give good reasons 1. Universal good reasons - fairness, equality, consistency, strength, moral (in context) -- also lesser reasons: science shows, others are doing it 2. Topoi - the "good reasons" of your org. 3. Types of Messages Used in Defending a Damaged Personal Image 1. denial - not my fault 2. bolstering - error is part of a virtue 3. differentiation - split issue into parts and focus on the good part (e.g. "but in the long run we'll be better off.") 4.
transcendence - making the issue a broader one |