|
||||||||
Focus Groups – Design and Methods Here are some resources on focus groups – they seem to jive with the research literature that we teach in market and public relations research techniques: General information on how to conduct a focus group http://www.uwm.edu/Dept/CUTS/focus.htm General information from the non-profit Grantsmanship Center http://www.tgci.com/magazine/99fall/focus1.asp A briefer perspective from the world of management http://www.managementhelp.org/evaluatn/focusgrp.htm How to Conduct a Focus Group – from a customer service perspective http://www.gday-mate.com/customer_service/focusgroup.html How to Get Beneath the Surface in Focus Groups – this site requires registration, but is free. http://www.mnav.com/bensurf.htm#itself
|
|
|||||||
|