Focus Groups – Design and Methods

Here are some resources on focus groups – they seem to jive with the research literature that we teach in market and public relations research techniques:

General information on how to conduct a focus group  http://www.uwm.edu/Dept/CUTS/focus.htm

General information from the non-profit Grantsmanship Center  http://www.tgci.com/magazine/99fall/focus1.asp

A briefer perspective from the world of management     http://www.managementhelp.org/evaluatn/focusgrp.htm

How to Conduct a Focus Group – from a customer service perspective http://www.gday-mate.com/customer_service/focusgroup.html

How to Get Beneath the Surface in Focus Groups – this site requires registration, but is free.  http://www.mnav.com/bensurf.htm#itself